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Do It Yourself Kit

Designing sexual wellness for the fan fiction community

CLIENT

D&AD 2024

TIMELINE

4 days

TOOLS

Figma & Photoshop

YEAR

2024

Sexual Self Care Package

Problem

Young people turn to fanfiction for the sex education they don't receive elsewhere, yet women and queer individuals face stigma for using this "illegitimate" medium to explore sexuality and identity.

Solution

A fanfiction-themed sexual wellness care package for young adults (19-26), paired with a TikTok campaign where fanfic writers review famous erotic scenes. The project destigmatizes both fanfiction and sexual exploration, giving marginalized communities a platform to celebrate their authentic selves.

To conclude

While we didn't win the competition, collaborating with talented designers Manuela Rocha and Christian Cruz was an incredibly rewarding experience. The design brief challenged us to empathize with people navigating stigma around their sexual interests and to create a product that fosters safety and confidence in exploring their sexuality. By embracing fan fiction aesthetics that are often dismissed or judged, we aimed to validate these communities and demonstrate that their desires deserve thoughtful, shame-free design solutions. This project reinforced how design can challenge social taboos and create inclusive spaces for marginalized communities to feel seen and supported.

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